I'm not set up to produce volume at this point, so I figure what's the point in going for mass appeal? I can leave that up to Freitag. Instead, I can offer customers the custom features that they want in their wallets. I'm planning to have a form with all the types of design modules I can offer in a wallet; the potential customer fills out the form and I give them an estimate. When I'm producing the wallet I gather the various cut files needed to create the wallet, sew and ship.
This picture is to help the customer see what the various modules are so they can fill out the form to get a cost estimate. I need to add a sketch for adhesive custom decals, and include photo samples of the tarp colours I have in stock.
I sketched out the components using Sketchbook Pro.